Each project is important and memorable in its own way, but some stand out more distinctly than others. This month marks the eight anniversary of the launch of the public campaign to raise the funds needed to build The Kaplen Pavilion, a two-story addition to Englewood Hospital and Medical Center. A VIP reception in Alpine, New Jersey would include the announcement of the lead gift, a five million dollar donation by philanthropists Maggie and Bill Kaplen. In less than two years, the building would open its doors to include a state-of-the-art emergency care center and a specialized unit for surgical patients.
TRWG was thrilled to be part of Lifeline to Tomorrow, working with the medical center on all facets of PR, communications and donor relations, including the campaign’s case for support, a full color brochure aptly titled Lifeline to Tomorrow.
Bill is gone now, but the results of the philanthropic endeavors of the couple endure, as does the honor of having worked with them so closely.